EVERYDAY LEARNING


Roman Mercado of Squad Zip.

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Mr. Pocholo Cid

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Our speaker which happens to be my favorite of all: Mr. Edwin Totanes, responsible for what we all have been drinking today: C2 Tea Drink.

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And Mr. Kakam Gabunada. 

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EVERYDAY:SQUADZIP FORUM


We were graced by the CEO of Squadzip yesterday during our Marketing Management Class.

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To be quite honest, this new squadzip platform is pretty awesome because it’s complete with reports, GPS tracking and CRM functions. 🙂

Can you spot where I am?

LEARN: PRICE COLLUSION


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Because I’m currently taking my Economics Management Course, I stumbled upon this term – which I think is very relevant in everyday situations (gas, telecommunications). So what is it really?

Price Collusion is prohibited by law. It is a strategy slash treachery that firms practice where they keep the price of a product at a price higher than the normal or average price with the goal of receiving larger profits or cornering the market. This is done by a group of firms.

**Cartel — is the group of firms who are involved in Price Collusion.

LEARN: Change your Word, Change your World


We use words every day to communicate, to express our feelings and thoughts, but we often forget how powerful they can be and how important it is to choose them with care if we wish to attract love, happiness and success.

Please watch THIS

 

LEARN: Management: What bullshit does


A turkey was chatting with the a bull, ”I would love to be able to get to the top of that tree” sighed the turkey, ”but I haven’t got the energy. ”Well, why don’t you nibble on my droppings? They’re packed with nutrients”, replied the bull.

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The turkey pecked at a lump of shit and found that it gave him enough strength to reach the lowest branch of the tree. The next day, after eating some more shit, he reached the second branch. Finally, on the fourth day, there he was proudly perched at the top of the tree.

Soon, he was spotted by a farmer, who shot the turkey out of the tree.

Management Lesson: Bullshit might get you to the top, but it won’t keep you there. 

LEARN: Management: To do nothing


A crow was sitting on a tree, doing nothing all day. A rabbit asked him, “Cam I also sit like you and do nothing all day long?”.

The crow answered, ”Sure. Why not?”. So the rabbit sat on the ground below the crow, an rested.

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A fox jumped on the rabbit and ate it.

Management Lesson: TO BE SITTING AND DOING NOTHING, YOU MUST BE ON TOP. 

EVERYDAY VENICE: 10TH YMMA AWARDEES


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So I recently attended a talk (had to make a leave). A talk given by 15th YMMA Awardees. I cannot even begin to tell you how empowering and jealous I was. This award is given to Marketers who are excelling in their own field. YMMA – Young Market Masters Award. These people are ages 35 and below, already A Brand Managers and Country Managers.

Just WOW. I”m glad I was able to hear them share their knowledge and experience in their own brands and companies.

Congratulations!

LEARN: Customer Competence


An excerpt from the book, Customer Relationship Management by HBR

Customers are fundamentally changing the dynamics of the marketplace. The market has now become a forum in which consumers play an active role in creating and competing for value.
In this way, managers were able to identify new business opportunities and find new ways to deploy the company’s intellectual assets.

At a minimum, managers must come to grips with four fundamental realities in harnessing customer competence.

1.        ENCOURAGING AN ACTIVE DIALOGUE
Companies no longer have a monopoly or even an advantage in information access. Engaging in a dialogue with customers who know what they want requires richer and subtler forms of exchange. A dialogue must evolve – or die. Companies should be able tofind ways to process what they learn from customers so they can bring the dialogue forward and keep the customer’s interest.

2.        MOBILIZING CUSTOMER COMMUNITIES
Customers in the new economy are finding it easier to form, on their  own, self-selecting virtual communities. Customer communities can exercise a powerful influence on the market. The power of such communities in large measure is from the speed with which they can be mobilized. Word spreads so fast on the internet that people refer to word of mouth as ‘viral marketing’. In the new market, brand positioning evolves with customer’s personalized experiences.

3.        MANAGING CUSTOMER DIVERSITY
Consumer’s experiences of a certain product or service are different – therefore their judgment of that product will vary according to their skills, user’s sophistication, privacy and security. Globalization in the marketplace also heightens the variation in customer sophistication.

4.        COCREATING PERSONALIZED EXPERIENCES
Customers are no longer just interested with the product but rather, want to shape the experience around themselves, both individually and with with the experts. Customization and Personalization is different. Customization assumes that the manufacturer will design the product to suit a customer’s needs while Personalization is about the customer becoming a co creator of the content of their experience.