I have been following this site for almost a year now and there is honestly not a day where I don’t learn anything. So I am sharing this with you,
“There’s a story of two explorers walking through the jungle. Suddenly they hear a tiger roar.
One explorer sits down and takes a pair of running shoes out of his backpack.
‘You’re crazy, you’ll never outrun a tiger’, says the other explorer.
‘I don’t have to outrun the tiger’, he replies. ‘I just have to outrun you.'”
Monitoring, bench marking and understanding your competitors isn’t a nice to have. It’s fundamental to your business. Trott goes beyond saying you have to monitor your competitors. Instead, you have to adopt a different mindset.
A mindset that obsessively looks for weaknesses and jumps on any available advantage. And one that never assumes you can’t get an edge.
Predatory Thinking involves looking at a challenge you can’t solve and getting upstream of it – changing it into a challenge you can solve.