LEARN: Warning signs can boost sales

Smokers who saw a cigarette ad that also warned about the risk of smoking bought fewer packs than those who hadn’t seen the warning, unless they were told the packs would be delivered 3 months later.Under those circumstances, people who saw the warning bought 6 times more packs than those who hadn’t seen the warning, says a team led by Yael Steinhart of Tel Aviv University.

– Harvard Business Review

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