BOOK: Life’s Big Lies

Sucessful people have one thing in common: They find a need and fill it.

Your objective is serving customers. The moment you stop serving your customers, you lose your reason for being.

The customer will continue to be king.

In this day and age, you cannot serve by just standing and waiting. You have to be better than your competition. If you keep doing the things you kept doing, you are not even guaranteed that you will keep getting the same results.

– Ernie Cecilia

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